Twenty years the National Trading Association in the middle of autumn sums up competition, the scale and which value, really, have got the All-Russia character. Today the award “Product of the year” well-known the countries in all regions as the competition recognition is defined by geography of participants and their weighty part in development of the consumer market in Russia.

The award is awarded to the most popular goods of mass demand. 

The ending of a summary rating for a year also is the given ceremony.

Experience of carrying out of competition shows — winners of the award not in words, and in practice are recognised leaders of the consumer market, and the victory in our competition promotes a gain of new market positions and enhance brand sustainability. Knowingly the award symbol “Product of the year” — our, become legendary, five-pointed gold star — serves today as an ornament of production of winners of competition, their new, bright logo.